Nike.com - More than just Apparel

I did a little website viewing amongst the majority of the top global brands to see how diverse each one was, and i found that Nike left a memorable impression and I felt displayed a positive representation of their brand identity. Diversity of their website is what gave their site an upper hand over the rest of the pack.

Their site combined the elements of a fun, informative, and a brick and mortar design. Nike's website is also well organized in displaying their abundance of information. They showed product shots along with detailed information for each of their apparel and split up their product lines accordingly. They split up their product lines by sport as well. Besides their products, there's plenty of other material that engages the consumer with the brand. Their site contains plenty of videos pertaining to their Nike SPARQ training and BOOM programs. These programs, which are endorsed by several pro athletes, give the consumer an inside look at how these athletes train and tips to maximize your performance. The product line descriptions give you an in-depth look of their service, and their training programs advise you how their service can HELP you. Nike does a good job in trying to incorporate their service in the consumer's lifestyle - rather than just selling product. The site also can take you to a plethora of social networking sites their involved in for more info and (Facebook, Twitter, Youtube) understand more about their training programs. Testimonials by the athletes gives great credibility (which Nike already has) to their programs and provide the consumer with a powerful interaction with their website. Overall, the graphics of  the site are very appealing, they have a mission page, blogging page, products page, and an events page - they pretty much have enough information for the consumer to learn more about Nike than they've ever could've imagined.